Mobile App Development Tips for Small Businesses

by Desert Rivers Audubon

Mobile App Development Tips for Small Businesses

As smartphones are becoming more and more popular with mobile device customers, businesses are realizing the need to make their content available online. About 70% of users that spend time online are likely to make online purchases. Mobile app development companies are much sought after to help put businesses on the web.

But it’s not enough to simply join the bandwagon. It can be expensive to get your own customized apps. As a business owner you need to have a vision before you pay for any. If it doesn’t do any value addition then it’s bound to invite negative feedback. Here are some tips that will help to maximize the returns form your apps.

1. They should be Web 2.0 compliant

Web 2.0 is a concept that refers to the innovative and interactive World Wide Web of today and all that it implies. For an app to be successful it must do a few things: it must be interactive, it must give readers what they are looking for in a dynamic manner, the interface must be rich yet simple. Today’s users are Web 2.0 savvy, and they are liable to reject any app that is too cluttered and offers what the provider wants rather than what he thinks the audience wants.

2. They should help to solve problems

People will use apps that have some purpose. The app that you create and publish should be able to cater to a niche group of people who are looking for such an app to help solve a problem. Apps that can help users become more productive, or is informative and entertaining will do well.

3. They should keep the audience in mind

However the app may be powered with a business strategy in mind, they should cater to the audience to give them what they want. As mentioned earlier, an app that is static and presents information that the business owner wants, rather than letting the audience choose what they want to see, will not work.

4. Take advantage of the fact that mobile payments are becoming more and more popular.

More and more people are becoming comfortable with making payments via their smartphones. Businesses should take advantage of this scenario and make such a facility available before their competitors.

5. They should be shareable

The apps should be easy to share. It doesn’t make sense to develop apps that only a small audience will use. Float them on social networking sites. Which points to another feature that they must have – they should be compatible with social media. The mobile app development platform should be able to do this.

Anthony Weiner is a prolific writer on the subject of mobile app development and has written many articles on businesses strategies for effective utilization of apps.

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